Update and Republish Your Top-Performing Content

Step 1:

Analyze your content performance

• Use Google Analytics or your preferred analytics tool to identify high-traffic posts
• Look for articles with consistent search traffic over time
• Pay attention to posts with high engagement (comments, shares, backlinks)

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Step 2:

Evaluate content for evergreen potential

• Assess if the topic has ongoing relevance in your industry
• Consider if the content addresses fundamental questions or problems
• Determine if the post can be easily updated with new information or examples

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Step 3:

Conduct a content audit

• Review the existing article for outdated information or broken links
• Identify areas where you can add more depth or value
• Check if the article structure and format are still effective

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Step 4:

Update and expand the content

• Add new, relevant information or recent developments in the field
• Include fresh examples, case studies, or data to support your points
• Enhance the article with new media like images, infographics, or videos

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Step 5:

Optimize for current SEO best practices

• Research and incorporate new relevant keywords
• Update your meta title and description
• Improve internal linking to and from the article

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Step 6:

Enhance readability and user experience

• Break up long paragraphs and use subheadings for better scannability
• Add a table of contents for longer articles
• Ensure the content is mobile-friendly and loads quickly

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Step 7:

Republish and promote

• Update the publish date on your CMS
• Share the refreshed content on your social media channels
• Consider sending an email blast to your subscribers about the updated post

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Step 8:

Monitor and iterate

• Track the performance of the updated post
• Compare metrics with the original version
• Use insights gained to inform future content updates and creation