Speak at Events

Step 1:

Develop your speaking platform

• Identify your core expertise areas in web design
• Create 3-5 signature topics you can speak about
• Define your unique perspective or methodology
• Craft your speaker biography and headshot
• Create a speaker one-sheet with testimonials

‍

Step 2:

Build your speaking portfolio

• Record practice presentations
• Create short video clips for promotion
• Document previous speaking experiences
• Gather testimonials from past events
• Create a dedicated speaking page on your website

‍

Step 3:

Research speaking opportunities

• List local business networking events
• Research industry conferences and conventions
• Find technology meetups and workshops
• Identify chamber of commerce events
• Look for startup and entrepreneurship gatherings
• Search for digital marketing conferences

‍

Step 4:

Prepare compelling proposals

• Create customized speaking proposals
• Develop multiple presentation formats (keynote, workshop, panel)
• Write attention-grabbing session titles
• Craft engaging session descriptions
• Include learning outcomes and takeaways
• Highlight relevant case studies and examples

‍

Step 5:

Create professional presentation materials

• Design branded presentation templates
• Prepare engaging slide decks
• Create handouts and worksheets
• Develop interactive elements
• Include real-world web design examples
• Prepare backup materials in multiple formats

‍

Step 6:

Build your technical setup

• Invest in reliable presentation equipment
• Purchase a professional microphone
• Get a backup power source
• Prepare offline versions of presentations
• Create a tech emergency kit
• Test all equipment thoroughly

‍

Step 7:

Develop engagement strategies

• Plan interactive segments
• Create audience participation exercises
• Prepare relevant case studies
• Design live demonstrations
• Develop Q&A prompts
• Create audience polls and surveys

‍

Step 8:

Set up lead capture systems

• Create event-specific landing pages
• Design digital handouts with QR codes
• Prepare special offers for attendees
• Set up automated follow-up sequences
• Create event-specific contact forms
• Design branded lead magnets

‍

Step 9:

Practice and rehearse

• Record practice sessions
• Time your presentations
• Practice with different audience sizes
• Prepare for common questions
• Create backup plans for technical issues
• Rehearse with team members

‍

Step 10:

Maximize event presence

• Arrive early for technical setup
• Network before and after speaking
• Bring business cards and marketing materials
• Set up a recording system
• Position team members strategically
• Plan social media coverage

‍

Step 11:

Create content from speaking engagements

• Record your presentations
• Take professional photos
• Create blog posts from content
• Design social media snippets
• Develop case studies
• Create highlight reels

‍

Step 12:

Follow up effectively

• Send personalized thank-you notes
• Share presentation materials
• Connect on social media
• Schedule discovery calls
• Add contacts to nurture sequences
• Request testimonials and reviews

‍

Step 13:

Measure speaking ROI

• Track leads generated
• Monitor conversion rates
• Calculate cost per acquisition
• Analyze audience feedback
• Document social media engagement
• Measure website traffic spikes

‍

Step 14:

Expand speaking opportunities

• Join speaker bureaus
• Create speaker partnerships
• Develop paid workshops
• Build relationships with event organizers
• Seek speaking agent representation
• Create referral networks

‍

Step 15:

Continually improve presentations

• Gather audience feedback
• Update content regularly
• Incorporate current trends
• Add new case studies
• Refine delivery style
• Update technical elements
• Enhance interactive components