Re-purpose And Remix Your Content

Step 1:

Audit your existing content

• Go through your blog posts, webinars, newsletters, and social media content
• Identify high-performing pieces or those with evergreen topics
• Look for content that can be easily broken down or expanded upon

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Step 2:

Choose your remix format

• For blog posts: Consider Twitter threads, Instagram carousels, or LinkedIn articles
• For webinars: Extract short video clips for TikTok, Instagram Reels, or YouTube Shorts
• For newsletters: Transform into blog posts, podcast episodes, or infographics

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Step 3:

Use the right tools

• For video editing: Try Canva, Adobe Premiere Rush, or CapCut
• For graphics: Utilize Canva, Adobe Spark, or Visme
• For audio: Consider Audacity or Anchor for podcast creation

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Step 4:

Optimize for each platform

• Adjust content length (e.g., 280 characters for Twitter, 60 seconds for Instagram Reels)
• Use platform-specific features (e.g., hashtags on Instagram, timestamps on YouTube)
• Tailor your tone and style to match each platform's audience

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Step 5:

Add value with each remix

• Include new insights or updated information when repurposing
• Create platform-specific calls-to-action (CTAs) for each piece of content
• Consider translating content for international audiences

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Step 6:

Schedule and track performance

• Use a social media management tool like Hootsuite or Buffer to schedule posts
• Track engagement metrics for each piece of remixed content
• Use insights to inform future content creation and remixing strategies

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Step 7:

Engage with your audience

• Respond to comments and messages on each platform
• Use engagement as an opportunity to gather ideas for future content
• Encourage your audience to share your remixed content