Launch a Giveaway to Build Your Email List

Step 1:

Define your giveaway goals

• Determine the primary objective (e.g., growing email list, increasing brand awareness)
• Set specific, measurable targets for entries and new subscribers
• Decide on the duration of the giveaway

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Step 2:

Choose an enticing prize

• Select a prize that appeals to your target audience
• Ensure the prize aligns with your brand and services
• Consider offering multiple prizes to increase participation

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Step 3:

Select a giveaway platform

• Research tools like Gleam, Rafflecopter, or KingSumo
• Choose a platform that integrates with your email marketing software
• Ensure the tool complies with legal requirements for contests

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Step 4:

Set up the giveaway

• Create a visually appealing landing page for the contest
• Clearly state the rules, entry methods, and prize details
• Include an email opt-in as a mandatory entry method

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Step 5:

Design the entry process

• Keep the initial entry simple (usually email submission)
• Offer bonus entries for social sharing or following your accounts
• Consider including a survey question for additional insights

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Step 6:

Prepare promotional materials

• Create eye-catching graphics for social media and your website
• Write compelling copy highlighting the prize and how to enter
• Develop an email template to announce the giveaway to your existing list

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Step 7:

Launch and promote the giveaway

• Announce the contest across all your digital channels
• Encourage your team and partners to share the giveaway
• Consider using paid ads to boost visibility

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Step 8:

Engage with participants

• Respond promptly to questions about the contest
• Share updates on entry counts to create excitement
• Post reminders as the deadline approaches

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Step 9:

Select and announce winners

• Use your giveaway tool to randomly select winners
• Verify that winners meet all entry criteria
• Announce winners publicly and contact them directly

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Step 10:

Follow up and nurture leads

• Send a thank you email to all participants
• Offer a consolation prize or discount to non-winners
• Begin your nurturing sequence for new subscribers

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Step 11:

Analyze results and gather insights

• Review metrics like total entries, new subscribers, and engagement rates
• Identify which promotion methods were most effective
• Use insights to improve future giveaways and marketing strategies

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Step 12:

Deliver prizes and testimonials

• Ensure winners receive their prizes promptly
• Request feedback or testimonials from winners
• Share winner stories to build credibility for future contests