Content Marketing

Host a Webinar Featuring Industry Experts

Bring together industry experts for a value-packed webinar. Share insights, tips, and stories that will inspire and educate potential clients. It's a win-win: your audience learns from the best, and you position yourself as a connected industry leader.

Step 1:

Assemble your expert panel

Reach out to respected professionals in web design via LinkedIn or email
Pitch your webinar idea, highlighting mutual benefits
Tip: Offer to cross-promote their services or content as an incentive

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Step 2:

Choose your webinar platform

Select a reliable platform like Zoom, Webinar Jam, or GoToWebinar
Run a test session to iron out any technical kinks
Consider StreamYard for a more polished, broadcast-quality look

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Step 3:

Create buzz around your event

Develop an email campaign that highlights the value of attending
Design eye-catching social media posts using tools like Canva
Run targeted ads on Facebook and LinkedIn to reach your ideal audience

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Step 4:

Deliver an engaging webinar

Start with an attention-grabbing intro (an interesting stat or question works well)
Keep energy levels high and conversation flowing naturally
Use interactive tools like Slido or Mentimeter for Q&As to boost engagement

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Step 5:

Maximize post-webinar opportunities

Send out the replay promptly to all registrants
Create short, shareable content snippets from the webinar for social media
Follow up with attendees personally, offering additional value or insights

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Step 6:

Analyze and improve

Review what aspects of the webinar were most successful
Gather feedback from attendees and speakers
Use these insights to plan and enhance your next webinar

Author

Chris Harrison

Founder @ Growtique

Free plan

With a list of leads at your fingertips, you can immediately begin your outreach. Focus on building relationships and closing deals, knowing that each contact is a valuable opportunity.

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