Content Marketing

Guest on Podcasts to Expand Your Reach

Harness the power of podcasts to connect with potential clients, establish authority in your field, and boost your brand visibility. By strategically selecting and appearing on relevant podcasts, you can share your insights and attract new business opportunities.
Step 1:

Identify relevant podcasts

  • Use Listen Notes to find podcasts your target audience enjoys
  • Look for shows that align with your expertise and industry niche
  • Create a list of potential podcasts, prioritizing based on audience size and relevance

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Step 2:

Research podcast hosts and shows

  • Listen to several episodes of each potential podcast
  • Take notes on the host's style, common themes, and typical guest profiles
  • Identify unique angles or insights you could bring to the show

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Step 3:

Locate contact information

  • Use Hunter.io to find the host's email (often in the format hostname@url.com)
  • Verify the email address using Hunter's email checker tool
  • If unsuccessful, try reaching out via social media or the podcast's contact form

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Step 4:

Craft a compelling pitch

  • Personalize your email by referencing a specific episode you enjoyed
  • Clearly outline your areas of expertise and potential talking points
  • Highlight any unique experiences or perspectives you can offer listeners

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Step 5:

Offer value to the podcast

Propose ways to promote the episode, such as:

  • Sharing it in your newsletter
  • Posting about it on your social media channels
  • Leaving a review on Apple Podcasts

If applicable, mention your affiliate program as a potential benefit

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Step 6:

Prepare for your appearance

Develop talking points around:

  • Your company's journey and key milestones
  • Interesting research or case studies from your work
  • The problem your product/service solves and your unique approach
  • Relevant personal stories that illustrate your expertise

Practice articulating your ideas concisely and engagingly

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Step 7:

Deliver value during the interview

  • Share practical tips and actionable advice for listeners
  • Tell compelling stories that illustrate your points
  • Be authentic and let your personality shine through

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Step 8:

Follow up and maximize impact

  • Thank the host and fulfill any promotional promises
  • Share the episode across your channels when it's published
  • Repurpose content from the podcast for your blog or social media
Author
Chris Harrison
Founder @ Growtique

Free plan

With a list of leads at your fingertips, you can immediately begin your outreach. Focus on building relationships and closing deals, knowing that each contact is a valuable opportunity.
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