Social

Engage in "What Are You Working On?" Threads on Reddit

Participate in regular "What Are You Working On?" threads on relevant subreddits to share your current web design projects, challenges, and successes. This approach allows you to organically promote your agency, demonstrate your expertise, and connect with potential clients who are actively interested in web design and development.
Step 1:

Identify relevant subreddits

  • Research subreddits related to web design, development, and small business
  • Focus on communities like r/webdev, r/web_design, r/smallbusiness, and r/Entrepreneur
  • Look for subreddits specific to your niche or target industries

Step 2:

Create a Reddit account optimized for business

  • Choose a username that reflects your web design agency or professional identity
  • Complete your profile with links to your portfolio and business website
  • Write a bio highlighting your web design expertise and services

Step 3:

Familiarize yourself with subreddit rules

  • Read the sidebar and wiki for each chosen subreddit
  • Note the frequency and timing of "What Are You Working On?" threads
  • Understand guidelines for self-promotion and business-related posts

Step 4:

Develop a content strategy

  • Plan responses that showcase your current web design projects
  • Prepare to discuss challenges you've overcome in recent designs
  • Highlight innovative features or technologies you're implementing

Step 5:

Set up a notification system

  • Use Reddit's built-in notification feature for new posts
  • Consider using IFTTT or Zapier to get alerts for specific thread titles
  • Set reminders to check target subreddits on known thread posting days

Step 6:

Craft engaging responses

  • Start with a brief introduction of your web design agency
  • Describe your current project(s) in detail, focusing on unique aspects
  • Explain the problem you're solving for the client
  • Share any interesting challenges or solutions you've encountered

Step 7:

Include visual elements

  • Prepare screenshots or mockups of your work-in-progress designs
  • Use image hosting sites like Imgur to share visuals within your post
  • Ensure all shared content respects client confidentiality

Step 8:

Offer value to the community

  • Share insights or tips related to your current project
  • Discuss new tools or techniques you're experimenting with
  • Be open to answering questions about your process or approach

Step 9:

Engage with other commenters

  • Read and respond to other web designers' posts
  • Offer constructive feedback or suggestions when appropriate
  • Ask thoughtful questions to stimulate discussion

Step 10:

Follow up on interactions

  • Monitor responses to your comments
  • Engage in further discussion with interested parties
  • Look for opportunities to take conversations off-platform if there's potential for collaboration or business

Step 11:

Analyze and iterate

  • Track the engagement levels of your posts (upvotes, comments, direct messages)
  • Note which types of projects or discussions generate the most interest
  • Refine your approach based on community response

Step 12:

Maintain consistent participation

  • Commit to regular involvement in these threads (e.g., weekly or bi-weekly)
  • Vary your content to showcase different aspects of your web design work
  • Build a reputation as a knowledgeable and helpful community member

Step 13:

Create a lead capture system

  • Develop a landing page specifically for Reddit users interested in your services
  • Mention this resource when it's relevant to discussions
  • Offer free resources like web design tips or checklists to capture leads

Step 14:

Balance promotion and contribution

  • Focus on providing value to the community first
  • Mention your services only when directly relevant or asked
  • Use your flair (if allowed) to subtly indicate your professional status

Step 15:

Document success stories

  • Keep track of any clients or projects that originate from Reddit interactions
  • Create case studies highlighting these successes
  • Share these stories in future threads to demonstrate your credibility
Author
Chris Harrison
Founder @ Growtique

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