Content Marketing

Discover and Recreate Content That Resonates with Your Target Audience

Identify and reinvent trending content in your niche. Put your unique spin on popular topics or present familiar ideas in fresh, innovative formats. This approach ensures your content stays relevant and captivating to your audience.
Step 1:

Research trending topics

  • Use tools like BuzzSumo or Ahrefs to identify popular content in your industry
  • Monitor social media platforms for viral posts related to web design
  • Keep an eye on industry forums and Q&A sites like Reddit or Quora for hot topics

Step 2:

Analyze successful content

  • Examine the structure, tone, and format of high-performing pieces
  • Identify key elements that contribute to their popularity (e.g., visuals, storytelling, data)
  • Look for gaps or areas where you can add value

Step 3:

Brainstorm your unique angle

  • Consider your specific expertise or experiences that could enrich the topic
  • Think about presenting the information from a different perspective
  • Look for opportunities to combine multiple trending topics for a fresh take

Step 4:

Choose your content format

  • Decide if you'll stick with the original format or experiment with something new
  • Consider your audience's preferences and platform-specific trends
  • Options might include long-form blog posts, infographics, video tutorials, or interactive content

Step 5:

Create your revamped content

  • Start with a compelling hook that differentiates your piece from the original
  • Incorporate your unique insights, data, or case studies
  • Ensure your content is well-structured and easy to consume

Step 6:

Optimize for search and shareability

  • Use relevant keywords naturally throughout your content
  • Craft an attention-grabbing title and meta description
  • Include social share buttons and click-to-tweet options for key points

Step 7:

Promote and track performance

  • Share your content across your social media channels
  • Reach out to influencers or websites mentioned in your piece
  • Monitor engagement metrics and compare them to the original trending content

Step 8:

Iterate and improve

  • Based on performance data, identify what resonated most with your audience
  • Use these insights to guide future content creation and revamping efforts
  • Continually refine your approach to stay ahead of content trends

Author
Chris Harrison
Founder @ Growtique

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