Discover and Recreate Content That Resonates with Your Target Audience
Identify and reinvent trending content in your niche. Put your unique spin on popular topics or present familiar ideas in fresh, innovative formats. This approach ensures your content stays relevant and captivating to your audience.
Step 1:
Research trending topics
Use tools like BuzzSumo or Ahrefs to identify popular content in your industry
Monitor social media platforms for viral posts related to web design
Keep an eye on industry forums and Q&A sites like Reddit or Quora for hot topics
Step 2:
Analyze successful content
Examine the structure, tone, and format of high-performing pieces
Identify key elements that contribute to their popularity (e.g., visuals, storytelling, data)
Look for gaps or areas where you can add value
Step 3:
Brainstorm your unique angle
Consider your specific expertise or experiences that could enrich the topic
Think about presenting the information from a different perspective
Look for opportunities to combine multiple trending topics for a fresh take
Step 4:
Choose your content format
Decide if you'll stick with the original format or experiment with something new
Consider your audience's preferences and platform-specific trends
Options might include long-form blog posts, infographics, video tutorials, or interactive content
Step 5:
Create your revamped content
Start with a compelling hook that differentiates your piece from the original
Incorporate your unique insights, data, or case studies
Ensure your content is well-structured and easy to consume
Step 6:
Optimize for search and shareability
Use relevant keywords naturally throughout your content
Craft an attention-grabbing title and meta description
Include social share buttons and click-to-tweet options for key points
Step 7:
Promote and track performance
Share your content across your social media channels
Reach out to influencers or websites mentioned in your piece
Monitor engagement metrics and compare them to the original trending content
Step 8:
Iterate and improve
Based on performance data, identify what resonated most with your audience
Use these insights to guide future content creation and revamping efforts
Continually refine your approach to stay ahead of content trends
Author
Chris Harrison
Founder @ Growtique
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