Content Marketing

Create a Lead Magnet to Capture Potential Customers

Create a compelling lead magnet that your potential customers will want to download, then promote it through your website, Reddit, X and LinkedIn. You can also create ads for it to expand your reach and build your email list with qualified web design prospects.
Step 1:

Research your audience's pain points

  • Survey existing clients about their challenges
  • Monitor industry forums for common questions
  • Review competitor offerings
  • Analyze your most frequently asked questions
  • Study social media discussions about web design challenges

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Step 2:

Choose your lead magnet type

  • Website audit checklist
  • Website planning template
  • Design brief template
  • ROI calculator spreadsheet
  • Website maintenance guide
  • Website launch checklist
  • Guide to writing website content
  • Website security checklist

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Step 3:

Outline your lead magnet content

  • Create a detailed structure
  • Include actionable steps
  • Add practical examples
  • Include templates where relevant
  • Plan visual elements
  • Determine optimal length
  • Include your unique expertise

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Step 4:

Design the lead magnet

  • Use Canva or Adobe InDesign for professional layout
  • Maintain brand consistency
  • Create an attractive cover
  • Include table of contents
  • Add professional imagery
  • Design custom graphics
  • Ensure mobile-friendly format

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Step 5:

Create the landing page

  • Write compelling headline
  • List clear benefits
  • Add social proof
  • Create urgency/scarcity
  • Design clear call-to-action
  • Add preview images
  • Optimize for mobile
  • Include FAQ section

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Step 6:

Set up email capture system

  • Choose email marketing platform (e.g., MailChimp, ConvertKit)
  • Create signup form
  • Design thank you page
  • Set up automated delivery
  • Plan welcome email sequence
  • Configure tracking

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Step 7:

Develop promotional content for each platform

  • Write social media posts
  • Create promotional images
  • Design platform-specific graphics
  • Write email announcements
  • Create video teasers
  • Prepare blog posts

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Step 8:

Set up website promotion

  • Add popup forms
  • Create sidebar banners
  • Include in-content CTAs
  • Add footer promotion
  • Create blog post about the resource
  • Add to homepage feature section

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Step 9:

Prepare Reddit promotion strategy

  • Identify relevant subreddits
  • Create value-focused posts
  • Prepare case studies
  • Write helpful comments
  • Plan engagement strategy
  • Create custom content for each subreddit

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Step 10:

Develop X promotion plan

  • Create thread series
  • Design promotional graphics
  • Plan hashtag strategy
  • Schedule regular tweets
  • Prepare engagement responses
  • Create video content

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Step 11:

Create LinkedIn campaign

  • Write LinkedIn articles
  • Design carousel posts
  • Create poll posts
  • Plan group sharing strategy
  • Prepare connection messages
  • Create employee advocacy plan

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Step 12:

Set up advertising campaigns

  • Create Google Ads campaign
  • Design Meta ads
  • Set up LinkedIn ads
  • Create Reddit ads
  • Develop retargeting strategy
  • Set campaign budgets

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Step 13:

Establish tracking systems

  • Set up Google Analytics goals
  • Create conversion tracking
  • Monitor download rates
  • Track email signups
  • Measure engagement rates
  • Analysis traffic sources

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Step 14:

Create nurture sequence

  • Write welcome email
  • Design follow-up sequence
  • Create segmentation strategy
  • Plan upsell opportunities
  • Develop engagement content
  • Set up automated triggers

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Step 15:

Test and optimize

  • A/B test landing page
  • Test email subject lines
  • Optimize ad copy
  • Test different visuals
  • Adjust targeting
  • Monitor conversion rates

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Step 16:

Scale successful channels

  • Increase ad spend on winners
  • Expand content promotion
  • Create additional versions
  • Develop platform partnerships
  • Explore new channels
  • Test different formats

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Step 17:

Create repurposing strategy

  • Break into social posts
  • Create video content
  • Write blog articles
  • Design infographics
  • Create podcasts
  • Develop webinar content

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Step 18:

Build referral system

  • Create affiliate program
  • Design referral rewards
  • Set up tracking links
  • Create promotional materials
  • Develop partner guidelines
  • Monitor referral quality

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Step 19:

Maintain and update

  • Regular content updates
  • Review analytics monthly
  • Update examples
  • Refresh design elements
  • Add new resources
  • Remove outdated information

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Step 20:

Leverage customer feedback

  • Collect testimonials
  • Ask for improvements
  • Monitor user questions
  • Track common issues
  • Update based on feedback
  • Create case studies
Author
Chris Harrison
Founder @ Growtique

Free plan

With a list of leads at your fingertips, you can immediately begin your outreach. Focus on building relationships and closing deals, knowing that each contact is a valuable opportunity.
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