Social

Create a Company Page on Linkedin

Create a professional company page on LinkedIn to showcase your web design services, share industry insights, and connect with potential clients. A well-crafted LinkedIn company page can enhance your firm's credibility and visibility in the business community.
Step 1:

Set up your company page

  • Log into your personal LinkedIn account
  • Click the "Work" icon in the top right corner
  • Select "Create a Company Page" and choose the appropriate page type

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Step 2:

Fill in basic company information

  • Enter your web design firm's name
  • Add your website URL
  • Select relevant industry categories
  • Specify company size and type

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Step 3:

Craft a compelling "About" section

  • Write a clear, concise description of your web design services
  • Highlight your unique value proposition
  • Include relevant keywords for better searchability

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Step 4:

Upload visual elements

  • Add a high-quality company logo (300 x 300 pixels)
  • Create an eye-catching cover image (1536 x 768 pixels)
  • Ensure visuals align with your brand identity

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Step 5:

Add specialties and locations

  • List your specific web design specialties (e.g., e-commerce, responsive design)
  • Include office locations if applicable
  • Add custom button (e.g., "Contact Us" or "View Portfolio")

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Step 6:

Optimize for search

  • Include relevant keywords throughout your page
  • Use a clear, descriptive page name
  • Add hashtags to increase discoverability

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Step 7:

Showcase your services

  • List your main web design services
  • Provide brief descriptions of each service
  • Include relevant images or icons for each service

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Step 8:

Create initial content

  • Publish 3-5 posts to populate your page before promoting
  • Share a mix of company news, project showcases, and industry insights
  • Use rich media (images, videos) to increase engagement

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Step 9:

Invite connections

  • Use LinkedIn's "Invite connections" feature to grow your following
  • Encourage team members to add the company to their profiles
  • Share the page link with existing clients and partners

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Step 10:

Develop a content strategy

  • Plan regular updates (aim for 2-3 posts per week)
  • Mix promotional content with valuable industry insights
  • Share client success stories and case studies

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Step 11:

Engage with your audience

  • Respond promptly to comments and messages
  • Like and share relevant content from industry leaders
  • Join and participate in relevant LinkedIn groups

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Step 12:

Measure and analyze performance

  • Use LinkedIn analytics to track page views, followers, and engagement
  • Identify which types of content perform best
  • Adjust your strategy based on these insights
Author
Chris Harrison
Founder @ Growtique

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