Leverage X's vast network to identify and engage with influential users who are interested in web design topics. By strategically reaching out to these individuals, you can increase awareness of your services and potentially gain valuable partnerships or clients.
Step 1:
Set up X Advanced Search
Navigate to https://x.com/search-advanced
Familiarize yourself with the search options available
Step 2:
Identify competitors or industry leaders
List 3-5 competitors or well-known web design businesses
Include their Twitter handles for reference
Step 3:
Configure your search
Enter a competitor's handle under the "Words" section
Scroll down to the "Engagement" area
Start with 100 'Minimum' reposts to find highly shared content
Step 4:
Analyze search results
Review the posts that match your criteria
Look for posts relevant to web design or related topics
Note the authors of these popular reposts
Step 5:
Create an outreach list
Compile a list of the influential users you've identified
Include their X handles and any relevant information
Step 6:
Craft a personalized message
Develop a template for reaching out, but customize for each user
Briefly introduce yourself and your web design services
Reference their post that you found interesting
Step 7:
Initiate contact
Use Twitter's direct message feature to reach out
If DMs are closed, consider a public post mentioning them
Keep your initial message concise and non-promotional
Step 8:
Offer value
Share how your web design expertise relates to their interests
Suggest a resource or insight that might be useful to them
Avoid hard-selling your services in the first interaction
Step 9:
Follow up strategically
If you don't receive a response, wait a few days before following up
Share or comment on their posts to build rapport
Look for opportunities to add value to their conversations
Step 10:
Expand your search
Gradually lower the minimum repost threshold to find more users
Try different competitor handles or industry-related keywords
Experiment with other search parameters to refine your results
Step 11:
Track your outreach efforts
Create a spreadsheet to monitor your interactions
Note successful engagements and any resulting opportunities
Identify patterns in the types of influencers who respond positively
Step 12:
Refine your approach
Analyze which outreach methods are most effective
Adjust your messaging based on feedback and response rates
Continuously update your target list with new influential users
Author
Chris Harrison
Founder @ Growtique
Free plan
With a list of leads at your fingertips, you can immediately begin your outreach. Focus on building relationships and closing deals, knowing that each contact is a valuable opportunity.