Cold Outreach to Companies Using Tech Stack You Specialize In

Step 1:

Define your technology specialties

• List all web technologies you excel in (e.g., Shopify, WordPress, Webflow)
• Identify your strongest platform-specific design capabilities
• Document specific problems you've solved for each technology
• Create a portfolio specifically showcasing work in these technologies

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Step 2:

Set up technology detection tools

• Sign up for BuiltWith Premium or Enterprise account
• Install Wappalyzer Chrome extension for quick analysis
• Consider additional tools like SimilarTech or SecurityTrails
• Set up automated tracking for your target technologies

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Step 3:

Create your prospect criteria

• Define ideal company size range
• Set geographic targeting parameters
• Identify industry verticals where you have experience
• List website characteristics that indicate upgrade needs
• Set minimum website age criteria (e.g., sites older than 2 years)

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Step 4:

Build your prospect list

• Export technology reports from BuiltWith
• Create custom lists based on your criteria
• Use LinkedIn Sales Navigator to find decision-makers
• Research company contact information using Hunter.io
• Organize prospects in a CRM system

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Step 5:

Analyze each prospect's website

• Document specific design issues
• Screenshot problem areas
• Note outdated features or missing functionality
• Identify performance issues using GTmetrix
• Check mobile responsiveness issues

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Step 6:

Create personalized outreach templates

• Develop platform-specific email templates
• Include relevant case studies for each technology
• Create custom video analyses using Loom
• Prepare before/after examples of similar projects
• Draft multiple follow-up email variations

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Step 7:

Prepare value proposition materials

• Create technology-specific pitch decks
• Develop ROI calculators for each platform
• Prepare platform-specific testimonials
• Draft case studies showing platform expertise
• Create custom solution previews

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Step 8:

Set up outreach automation

• Configure email automation tool (e.g., Lemlist, Reply.io)
• Set up tracking parameters
• Create A/B tests for different approaches
• Configure follow-up sequences
• Set up calendar integration for consultations

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Step 9:

Execute personalized outreach

• Send initial outreach with custom analysis
• Include specific observations about their site
• Reference similar successful projects
• Offer a free consultation or audit
• Follow up with additional value points

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Step 10:

Track and measure results

• Monitor email open and response rates
• Track consultation booking rates
• Document common objections
• Calculate conversion rates by platform
• Analyze best-performing message types

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Step 11:

Optimize your approach

• Refine email templates based on response data
• Adjust follow-up timing and frequency
• Update value proposition based on feedback
• Test different offer types
• Modify targeting criteria as needed

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Step 12:

Build a referral network

• Connect with complementary service providers
• Join platform-specific partner programs
• Participate in technology-specific communities
• Build relationships with platform support teams
• Create strategic partnerships

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Step 13:

Develop ongoing nurture campaigns

• Create technology-specific newsletter content
• Share platform update announcements
• Provide optimization tips and tricks
• Share industry-specific success stories
• Maintain regular touch points with prospects

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Step 14:

Document and scale

• Create standard operating procedures
• Train team members on the process
• Build a knowledge base of common scenarios
• Develop response templates for common questions
• Create scaling plans for different platforms