Build in Public #buildinpublic

Step 1:

Set up a dedicated X account

• Create a professional X profile for your web design business
• Use your business name or a branded handle
• Craft a compelling bio that highlights your web design expertise
• Include a link to your portfolio or website

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Step 2:

Define your 'build in public' strategy

• Decide on the aspects of your web design process to share
• Choose projects that showcase diverse skills and challenges
• Plan the frequency of updates (daily, weekly, or milestone-based)
• Identify key metrics to track and share (e.g., design iterations, client feedback)

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Step 3:

Create a content calendar

• Plan regular updates about your web design projects
• Include a mix of text posts, images, and short video clips
• Schedule posts for optimal engagement times on X

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Step 4:

Showcase your design process

• Share initial client briefs (respecting confidentiality)
• Post sketches and wireframes of your designs
• Demonstrate your use of design tools (e.g., Figma, Adobe XD)
• Highlight before-and-after comparisons of website redesigns

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Step 5:

Document challenges and solutions

• Discuss common web design issues you encounter
• Share how you overcome obstacles in real-time
• Ask for input from your audience on potential solutions

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Step 6:

Highlight client collaborations

• Share insights from client meetings (with permission)
• Discuss how you incorporate client feedback into designs
• Showcase the iterative process of refining designs

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Step 7:

Share your learning journey

• Post about new web design techniques you're exploring
• Discuss industry trends and how you're adapting to them
• Share resources that have helped improve your skills

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Step 8:

Use relevant hashtags

• Always include #buildinpublic in your posts
• Use web design-specific tags like #webdesign, #UIdesign, #UXdesign
• Include industry-specific tags relevant to your clients' niches

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Step 9:

Engage with your audience

• Respond promptly to comments and questions
• Encourage discussions about your design choices
• Run polls to get feedback on design options

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Step 10:

Showcase results and metrics

• Share analytics from launched websites (with client permission)
• Discuss improvements in key performance indicators
• Highlight positive client testimonials and feedback

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Step 11:

Collaborate with other designers

• Engage with other web designers building in public
• Participate in design challenges and share your process
• Offer and seek advice within the X web design community

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Step 12:

Create thread summaries

• Compile key insights from your build in public journey into thread summaries
• Use thread reader apps to make longer form content more accessible
• Pin your best thread summaries to your profile for easy access

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Step 13:

Incorporate multimedia content

• Use X's native video features to share screen recordings of your design process
• Create and share time-lapse videos of your design work
• Use GIFs to showcase interactive elements of your web designs

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Step 14:

Host live sessions

• Use X Spaces to host live Q&A sessions about your design process
• Conduct live coding or design sessions to showcase your skills in real-time
• Invite clients or other designers for collaborative discussions

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Step 15:

Link to more detailed content

• Create blog posts or YouTube videos expanding on your X content
• Share links to these resources in your X posts for those wanting more depth
• Use this to drive traffic to your website and build your email list

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Step 16:

Maintain consistency and authenticity

• Be honest about both successes and failures in your web design journey
• Maintain a consistent posting schedule to keep your audience engaged
• Stay true to your unique design philosophy and approach

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Step 17:

Track and analyze your growth

• Monitor your X analytics to see which types of posts perform best
• Track the growth of your followers and engagement rates
• Use insights to refine your content strategy and improve audience connection

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Step 18:

Leverage success for client acquisition

• Create case studies from your most successful 'build in public' projects
• Use the public nature of your work as a unique selling point to potential clients
• Encourage satisfied clients to share their experience with your transparent process